Malibu Rum x Pack Up + Go

During my time at Pack Up + Go, I led many co-branded design initiatives. Our “Secret Escapes” sweepstakes partnership with Malibu Rum and Jesse James Decker to promote their “Do Whatever Tastes Good” global brand positioning was certainly the most colorful and fun of these collaborations. Using photo assets from Malibu, I designed a suite of print assets to go out to sweepstakes winners.

The custom postcards with Jesse James Decker’s signature featured messages about each sweepstakes destination. This suite also included a teaser sheet to get winners excited before their trips, destination sheets, and city intro sheets to get them acquainted with their destination cities.